At Aleph Male we like to make our beard care products with intention… spiritual and physical intention. Our intention on a physical level is to make beard care products that are fantastic for men's beards from all natural ingredients and sourced (as much as we can) from the land of Israel. Spiritually our intention is that our products uplift the spirits of men who use them which is one of the reasons why our scent blends come only from 100% aromatherapy grade essential oils.
One great example of this is our Sukkot Blend. When we sell our beard balm in person Sukkot is almost always the best seller. I think this is because many Jewish men associate the scent with the joyous Jewish holiday of Sukkot. Smells are often very powerful triggers for memories and upon inhaling Sukkot many men smile and nod their heads as they associate the fragrance with singing, dancing, chilling in the Sukkah, and waving the four species.
Sukkot is a festive and fragrant holiday celebrating the fall harvest and we try to capture the unique smells of this holiday in our scent blend.
Sukkot is a festive holiday because for eight days people dwell in a temporary hut outside called a Sukkah.
Sukkot is a fragrant holiday because one of the rituals of Sukkot includes fulfilling a biblical commandment to gather four plants, bundle them together, and wave them in six directions.
These four plants are the etrog (a citron fruit), branches of hadas (myrtle), branches of aravot (willow) and a lulav (a closed palm frond). Both the Etrog and Hadas are very aromatic plants. The Etrog, also known as a citron fruit, smells similar to a lemon but is a little bit sweeter, and myrtle also has an incredibly fresh, green and enlivening smell.
Our Sukkot scent blend includes lemon and lemongrass to evoke the zippy citrus scent of the etrog, hadas (myrtle), and then we also added a little bit of mint to mix things up.
Anoint your beard with Sukkot beard oil and beard balm and plug into the fragrances of this royal festival!