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Purim Paradox Is Here

The Purim Paradox scent blend celebrates the heroes of the Purim story, Mordechai and Esther. The Talmud teaches that the fragrance associated with Mordechai is myrrh and the fragrance associated with Esther (whose Hebrew name is Hadassah) is myrtle (Hadas).

The scent blend is called Purim Paradox because Purim is all about hidden miracles. Mordechai and Esther heroically risked their lives to save the Jewish people from the seemingly unstoppable plans of the arch-villain Haman, but in the end, it was not their actions that saved the day. It was a series of seemingly ‘random’ coincidences that aligned perfectly with their efforts which led to their victory and the salvation of the Jewish people. Which brings us to the paradox of free will vs. divine providence...

But none of this matters because this is about Purim which is about going beyond your mind! So connect your beard and senses to the scents of this transcendent holiday with Aleph Male’s Purim Paradox blend!

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