Ever since starting to use my Aleph Male products after my shower I have come to really appreciate the ritual of "anointing" my beard with Kings Blessing Oil and then applying the Kings Blessing Beard Balm to shape it. I leave the ritual with a gentle scent that wafts playfully up to my nose and my beard always looks neat and robust. Seriously, since starting to use Aleph Male's products, I have received multiple compliments on my beard. Really happy with the purchase. Do your beard a favor - get some Aleph Male beard oil and balm.