The ingredients are pure, the scent is lovely and not too powerful (I’m very scent sensitive). I have started a ritual to connect with my husband every morning before he leaves for work, to anoint his beard with The Kings Blessing beard balm. 20 seconds of looking each other in the eyes while giving him a light beard massage and sculpt. I’m so happy with the quality of the product and to be able to share the blessed ingredients with my husband before we both get lost in our day. Definitely buying again!